Juleo was launching an exclusive, AI-matchmaking app for the young. We set the brand language, created a design system and designed the MVP.
visual language
design system
interface design
Client
Juleo, a new dating platform, appeals to Gen Z and millennials seeking commitment, even matrimony, while avoiding the drawbacks of traditional matchmaking methods. It's a club for singles focused on in-person interactions over endless swiping.
Brief
The team had a validated prototype with most core flows and content in place. They came to us to help them craft a visual language, create a design system and redesign key screens to set the stage for the MVP.
2 months
Nov–Dec 2023
B2C
