Juleo was launching an exclusive, AI-matchmaking app for the young. We set the brand language, created a design system and designed the MVP.
visual language
design system
interface design
Client
Juleo, a new dating platform, appeals to Gen Z and millennials seeking commitment, even matrimony, while avoiding the drawbacks of traditional matchmaking methods. It's a club for singles focused on in-person interactions over endless swiping.
Brief
The team had a validated prototype with most core flows and content in place. They came to us to help them craft a visual language, create a design system and redesign key screens to set the stage for the MVP.
2 months
Nov–Dec 2023
B2C
01
Walkthrough, login and onboarding
02
Application to become a club member
03
Meeting & dating matches
01
Defining the brand vision with a brand sprint
02
Moodboard exploration to nail the ideal vibe
03
Brand treatment with colour explorations
04
Interface treatment with colour explorations
05
Final designs vs existing
“Seamless. Easy to navigate and great UI"
Appstore review
“Just downloaded this for it's concept (fits me), absolutely love the design of the app and hoping to get onboarded soon :D"
Playstore review
“Did a fab job premiumising Juleo for us :) "
Varun Sud
Founder & CEO, Juleo; ex Head of Marketing, Zomato
“This app is unique and really stands out! I'm eager to get through the waitlist"
Appstore review
“I had a fantastic experience usng Juleo…The user interface is sleek and intuitive."
Playstore review
“The app feels really exclusive and is super easy to use and navigate."
Playstore review