Step 1: Value prop refinement

What:

1. Defining current

   • Target segment: TAM, willingness to pay, lifecycle, ease of serving, sub segments

   • Problem: painfulness, existing user solutions, evidence

   • Competitors, their value-prop, advantages, gaps, target segments

   • Team: strengths and weaknesses

   • Solution: feasibility, effectiveness, cost and time to build, differentiation

   • If relevant, value-chain, marketplace

2. Framing and evaluating current value prop with recommendation

How:

1. Kickoff and discovery call for first-level understanding

2. Workshop to define each piece as it currently stands

3. Discussion, evaluation and recommendations for value-prop and strategy

4. Discussion and recommendations to refine solution, if needed

Step 2: feature-set analysis

What:

1. Defining the basic user funnel/journey for primary segment to gain desired value

2. Connecting the value prop to the pillars/user-outcomes needed to deliver value prop, to feature details

How:

1. Workshop to map the basic funnel

2. Workshop to map feature-set

3. Recommendations

Step 3: UX audit

What:

Based on feature map, evaluating wireframes for

1. the information architecture and navigation structure

2. strength of value-delivery at key stages

3. user-flows for deeper functionalities

4. usability

How:

1. Mapping the iA together (if needed), or recommendations

2. Discussions as needed

3. Feedback and annotated recommendations for wireframes

Engagement

Timeline

• 3-4 weeks

• If team needs time to make refinements between steps, we can wait before continuing

Deliverables:

• Shared whiteboarding workspace with all the notes, maps and recommendations in one place

• Recommendations at wireframe level with annotations

• Suggestions for further frameworks/resources for team’s product needs